Netflix and Google have teamed up to bring a shoppable integration to the latest season of “Emily in Paris”, the popular series on the streaming platform. This collaboration offers viewers a new way to engage with the content, especially for fashion lovers who want to purchase some of the outfits worn by the show’s protagonist.
How does it work? It’s simple. Fans can bring the chic Parisian style from the screen directly to their wardrobes with just a few taps on their mobile devices. By taking a picture of their favorite piece of clothing from the show, they can easily buy it through Google thanks to the Google Lens technology that recognizes objects, places, brands and logos.
To introduce this exciting partnership, a pop-up event was held in Los Angeles, where fans had the opportunity to experience the integration firsthand. The event not only showcased the latest fashion from the series but also highlighted how technology can enhance the entertainment experience by making it interactive and immersive.
The partnership goes beyond just the shoppable moments during the show. Netflix’s ad-supported plan now includes custom features like shoppable pause ads, title sponsorships, and 15-second commercials that connect “Emily in Paris” directly to Shop with Google. These efforts are part of Netflix’s broader strategy to monetize its content through innovative advertising solutions, especially as its ad-supported tier experiences significant growth.
This collaboration marks a significant step in the evolution of streaming platforms, where content and commerce converge to offer viewers more than just entertainment—a complete lifestyle experience.