For the second consecutive year, Cyprès, the renowned French fragrance brand made in Mexico, joins the CIMA Foundation in the fight against breast cancer. The brand has launched a special textile fragrance, with 40% of sales proceeds going to this important cause.
This effort is part of Breast Cancer Awareness Month and aims to generate support and visibility for those facing this disease. In Mexico, 23,790 cases of breast cancer were reported in 2022. Additionally, more than half of diagnoses are made at advanced stages of the disease. As a result, 7,888 people died in the country from this type of cancer.
The Cyprès Fragrance
The new fragrance, which combines notes of rose and damask rose, lychee, sandalwood, and amber, not only offers a unique sensory experience but also symbolizes hope and solidarity in this fight. Each purchase represents an opportunity to contribute to the prevention and treatment of breast cancer, supporting the CIMA Foundation in its valuable initiatives. The product comes in a 250ml presentation and will cost $400.00.
Alma Cero, a renowned actress and host, and spokesperson for this campaign, has expressed her enthusiasm for participating in this noble cause. “It is an honor to be part of this initiative and to help raise awareness about breast cancer. Every fragrance purchased is a step towards hope and support for those in need”, stated Alma Cero. The spokesperson added that “breast cancer affects many families, so it is essential that we all come together to support education and early detection. Each of us can make a difference.”
The product will be available for sale starting in October and until supplies last in order to raise as much revenue as possible. Cyprès will donate 40% of the sale of each product to the CIMA Foundation.
“We invite everyone to join this cause and enjoy a fragrance that not only beautifies but also helps change lives“, expressed Cyprès.