Fanta Launches Limited-Edition Beetlejuice-Inspired Flavors

As the countdown to Halloween begins, Fanta is preparing to celebrate in style by partnering with Warner Bros. Pictures to introduce a limited-edition line of sodas inspired by Tim Burton’s highly-anticipated sequel, “Beetlejuice Beetlejuice.” These themed beverages, which include a new “Haunted Apple” flavor, will hit shelves beginning August 12, bringing a taste of the supernatural to fans around the world.

In perfect sync with the film’s release, Fanta’s new line is ready to captivate fans with its creative flavor adaptations. This collaboration with “Beetlejuice Beetlejuice” aims to offer more than just sodas; it’s about creating an immersive experience that aligns with the film’s whimsical and mysterious aesthetic.

Special edition flavors include:

• Haunted Apple – inspired by the mischievous Beetlejuice, played by Michael Keaton.
• Orange – featuring Astrid, played by Jenna Ortega.
• Strawberry – featuring Lydia Deetz, played by Winona Ryder.
• Pineapple – featuring Delia Deetz, played by Catherine O’Hara.
• Grape – featuring Delores, played by Monica Bellucci.
• Lemon – featuring Wolf Jackson, played by Willem Dafoe.
• Strawberry Kiwi – featuring Bob the Shrinker.

Each flavor comes in packaging inspired by the film’s characters, enhancing the movie-going experience for consumers. What sets these limited edition Fanta flavors apart is the interactive element introduced through QR codes on the packaging. By scanning these codes and downloading the Coca-Cola app, fans can access a variety of exclusive experiences and content related to the film. This initiative promises to bring audiences closer to the universe of “Beetlejuice Beetlejuice” with exciting physical and digital activities.

Dana Nussbaum of Warner Bros. Pictures expressed her enthusiasm for the collaboration: “We are thrilled to bring the incredibly imaginative and macabrely creative ‘Beetlejuice Beetlejuice’ to theaters this September and are proud to partner with Fanta on the highly anticipated return of this character to the big screen. Fanta has put a truly inventive spin on its product with a line that perfectly matches Tim Burton’s iconic creation.”

“Beetlejuice Beetlejuice,” which marks the return of Michael Keaton and other members of the original cast, promises to offer the same charm and creativity that made the original a classic. The sequel features a mix of old-school practical effects, reminiscent of Burton’s signature style. Jenna Ortega joins the cast as a new character, adding fresh energy to this beloved world.

Ibrahim Salim Khan, Fanta’s Vice President of Global Category Strategy, added: “We’re excited for fans to try our new limited-edition special Fanta flavour – a must-try extension of the Fanta range. There’s more to come with this iconic partnership, so keep an eye out for a series of Beetlejuice-themed experiences launching throughout September and October, so you can get up close and personal with the film of the season.”

As fans eagerly await the film’s theatrical release on September 6 in North America and internationally from September 4, Fanta’s creative collaboration is set to heighten the excitement, offering a unique and tasty way to engage with the film’s spooky spirit. You can find more information here.